Updated: Jun 22, 2020
Marketing automation is the use of Software and applications that makes the day to day marketing activities run without much manual intervention.
A lot of marketing departments automate repetitive tasks such as email marketing, social media posting, and even ad campaigns – not only because it’s efficient, but so they can provide a more personalized experience for their Audience. Marketing automation sis the technology that makes these tasks easier.
Now you can Send each and every email, message, campaign or post without ever having to press anything or watch the whole process happening. Automation can help you and your business with:
Identification of your audience
Designing the right content
Automatically triggering actions based on schedules and customer behavior.
Once your campaign rolls out, analyze and tweak your marketing plan as results start coming in. Save time and resources, driving revenue and ROI while you focus on growing your business with an automated marketing strategy.
Marketing automation produces relevant content and messaging at scale across many channels. Send email messages with dynamic content that customizes far beyond sticking a customer’s first name in the subject line. Combine mobile messaging with your email and social campaigns through SMS/MMS, push notifications, and group messaging.
Now you can recommend the right products to the right person at the right time. And best of all, automatically. It tracks every aspect of the consumer behavior and puts the right ads/content-every time.
With marketing automation, you can track and influence the customer journey regardless of the customer lifestyle, be it acquisition or be it advocacy of the brand. With timely delivery, relevant content and behavioral patterns, it can convert and track the prospects to become lifelong brand advocates.
Here are some best practices to keep in mind when designing your marketing automation strategy:
Define and present your goals. Use real numbers to justify the investment in a marketing automation platform to your stakeholders.
Collaborate with other teams. Your marketing automation strategy will touch several teams in your company. Get their input and buy-in before you begin.
Create process visualizations. Use detailed diagrams of your marketing automation workflow to relay your big picture objectives to your entire organization — efficiently and effectively.
Prepare for database segmentation. Consider your customer data. Think about who you’d like to engage, and why.
Prepare your content strategy. Build your content library. Create interesting, engaging, and relevant messaging designed to reach all stages of the customer life cycle.
Plan for a slow rollout. The world’s most successful marketing automation firms stagger their launches. Test early and optimize the next block of programs to give yourself the best chance of success.
Analyze as you go. See what’s working and what’s not. Use some of the time you get back from automation to dig into the analytics and make the changes that will grow your business.
EXAMPLES OF SOME OF THE MARKETING AUTOMATION:
Use Customer.io to automate more timely emails: Customer.io
Let Constant Contact deliver powerful emails, simply, and easily: Constant Contact
Generate leads, close deals, and manage your pipeline on auto-pilot: Hub Spot
Supercharge your marketing analytics automatically: Pardot
Automate your ad campaigns: AdRoll
Automatically nurture leads effectively: Marketo
Automate your inbound call analytics: Dialog Tech
Deliver personalized campaigns across multiple channels: Oracle Eloqua
Seamlessly nurture your inbound and outbound leads: Act-On
Automate the customer journey: LeadSquared
Automate your marketing materials: Bremy
Streamline and simplify marketing automation: GreenRope
Deliver automated email campaigns: MailChimp
Add fresh data to your marketing campaign: DataForSEO
A good quality marketing has the ability to set you apart from your competition. But it can be hard to keep up with what tactics work and which ones don’t. And even when you do, it’s hard to focus on all of them at once. You don’t always have the time or energy to do it. Neither do me.
Gratefully, marketing automation tools exist to make sure marketing is easier for you and your team.
By automating, you can spend your time and attention focusing on other efforts that will increase your company’s success.
Try out some of these marketing automation tools based on your needs and budget. Kick back as they streamline your processes for you. Then, pick your favorites and stick with them.
What marketing automation tools are you using?